How to Promote Music Videos in YouTube
To promote a music video, you need to choose an appropriate thumbnail. Then, choose a relevant keyword and use TrueView ads to increase views. Moreover, choose the appropriate social media platforms to promote your video. These steps will help you gain popularity and fame as a music video. However, this is not an easy task. To succeed in this task, you must seek expert help. Here are some tips to make this task easier.
TrueView ads
YouTube is currently testing new ways to use TrueView ads to promote music videos. These ads are shortened versions of your video that only play when a viewer watches it for at least 30 seconds and takes action.
Because of the nature of the ads, you can use them to share various types of content, from music videos to product videos. TrueView ads are also customizable, so you can use them to share many types of content. In addition, because TrueView ads are skippable, you can also tailor your ad to suit different types of viewers.
If you’re a music video creator, you’re probably aware that it can be challenging to increase your views without paying for ad space. TrueView ads allow you to place your music video before videos from similar genres. For example, suppose your video is popular among fans of Taylor Swift. In that case, it will play before “Shake It” and drive viewers to your channel instead of someone else’s.
You can create a campaign on YouTube with two options: “Display” campaigns and “Video” campaigns. Display campaigns are less expensive, while “Video” campaigns require a dedicated video ad inviting viewers to your new video. However, these options cost more than ad placement on YouTube. Nevertheless, they’re worth it if your goal is to attract the most significant possible number of people. They also yield higher visitor numbers.
The cost of running a TrueView ad on YouTube depends on the type of music video you’re promoting. A video can get a few thousand views for $1,000 if people are in Latin or South America. However, it can cost five to ten times as much for a thousand views. Fortunately, TrueView ads are cheaper outside of the U.S. The cheapest views come from Turkey, the Philippines, India, and Indonesia.
Although TrueView ads can boost a video’s view count, they can be risky for an established artist. Unlike other forms of video advertising, YouTube’s payouts are meager. The average amount paid per play is $.00074. For instance, an act can spend $50,000 to make a video and invest $30,000 in TrueView ads. If it gets five views on the same day, that video will probably earn $900.
Choosing a thumbnail for a music video
The first step to selecting a thumbnail for your video is determining its color. Bright colors attract more attention than dull colors. When choosing a color for your thumbnail, consider the feelings that the different colors invoke.
You can also include text. The text can be a phrase or the full title of the video. Avoid using colossal text, as it won’t fit well in the thumbnail.
When selecting a thumbnail, make sure the image is representative of the entire clip. Don’t use the same image for all of your videos, and avoid using stock images. It’s also best to include a photo of the band on stage or in a van.
This will help viewers instantly recognize the band’s performance and thus click on the video. In addition, make sure the text is easy to read and not too large.
If possible, choose a thumbnail that contains an image of the artist. This will help viewers connect better with the artist and give them a sense of who they’re watching. Often, thumbnails with the face of the artist are more compelling than others that don’t. The artist’s face is the essential part of the video. Putting it on the thumbnail will help make viewers curious about the video.
If the image doesn’t capture the viewer’s attention, the viewers will not click on the video. A thumbnail that makes people curious or confuses them is less likely to be clicked on than a thumbnail that makes the video more interesting.
If you can create excitement in a viewer’s mind, make sure your thumbnail delivers on your promise. If the video can’t meet the expectations of the thumbnail, they’ll immediately leave.
YouTube’s thumb rules for creating good thumbnails include making sure the image is 1280×720 pixels and is less than 2MB in size. The thumbnail should also have vibrant colors and stand out. Most YouTube creators use a photo of their faces for their thumbnails. Human recognition is more likely to click on this than another thumbnail, but there are many other options.
Other possible options include scenic shots or flashy cars. Remember that the primary purpose of a thumbnail is to intrigue the viewer.
Choosing a keyword for a music video
There are some of few key elements to consider when selecting a keyword for a music video on YouTube. First, the title should explain what the video is about and give potential viewers an idea of what to even expect when watching the video.
According to HubSpot campaigns manager Alicia Collins, a video title should be about 60 characters long or less. This means that you want to make the title as compelling as possible while keeping it simple and easy to read.
Your title should just include your most important keywords. It should also contain a good link to your website, mainly if you sell products. The meta-description should include the URL of your product since links without the HTTP:// will not be clickable. The tags should also include your keyword and a description of the video. When adding tags, make sure to order them by importance. You can also use double quotes to surround critical phrases.
YouTube users tend to use keywords and phrases to search for videos. For example, if you’re a beginner guitarist, your video might be titled “Easy Guitar Songs For Beginners.” Using a keyword in the title could lead to a search for “easy guitar songs.” This is especially true if YouTube’s autocomplete feature suggests related keywords to the content of your videos.
Choosing a social media platform for promoting your music video
When promoting your music on social media, you must choose a social media platform that can maximize your exposure. Facebook, Twitter, and Instagram are great platforms to get exposure.
Still, you should also consider other social media sites for additional exposure. Among these sites, Youtube and Soundcloud are famous for their unique features. These social media sites allow you to share your music with your fans and friends. Using these sites to promote your music can also increase your exposure among industry professionals.
YouTube is a massive platform for video content promotion. It is the second-largest search engine after Google. When it comes to music promotion, YouTube is one of the best venues. Using a video to reach out to fans renders a personal connection.
With a video, a band or musician can talk directly to the fans and share exclusive content. If the music video is popular, it may lead to a viral marketing campaign.
