How Much Does It Cost To Advertise On Instagram For Your Songs And Music Album?

How Much Does It Cost To Advertise On Instagram For Your Songs And Music Album?

How Much Does It Cost To Advertise On Instagram For Your Songs And Music Album?

Instagram has grown from its humble beginnings in 2010 to over one billion users in 2017, making it the fastest-growing social media network of all time! This impressive growth makes it the perfect platform to advertise your music and songs, but how much does it cost to advertise on Instagram;

The short answer is that you can’t directly buy an advertisement on Instagram. Businesses, individuals, and pages can only pay to promote their content using Instagram ads, which can cost anywhere from $1 per day to more than $1000 per day, depending on your audience size.

Step #1: Choose an advertising option

Choose an advertising option once you’ve figured out your goal (promote an album, drive downloads, etc.). Most platforms offer some self-service model where you can create a campaign yourself.

All of them also allow you to purchase specific placements within their ad units as well.

For example, on Facebook, you can place ads directly in users’ News Feeds or show them video ads between shows they’re watching on Facebook Watch.

On Instagram, there are different types of promoted posts (photo/video/carousel) that you can buy based on how frequently they appear and where they’re seen. 

Step #2: Create an account

First, you need to create an Instagram account for your business. The signup process is simple, accessible, and quick. But remember that there are some rules you must follow.

For example, suppose you’re going to be posting from a company-branded account (for example, @your_company).

In that case, you can only post things your business can access or control, meaning no reposting of others’ content!

That’s against Instagram’s rules. On top of that, accounts with a profile picture or main account picture that don’t match what’s in their About section may be suspended until they comply with those requirements, so be sure everything matches up before you start advertising!

Create a plan: Once you have your Instagram account set up, make sure you have a plan for how to use it.

If your goal is to sell products through Instagram, then obviously, there will be certain types of photos that work better than others.

If you want people to take action by visiting your website, then make sure that the link is visible in each photo description.

And if you want people to follow another social media platform where they can see more photos like these, just say so!

Be clear about what you want your followers to do, and ensure that information is accessible to find in every photo.

Make a list of who you’ll target: Next, consider who you want to reach out to. It doesn’t matter whether you know them personally; as long as they fit into one of your target demographics, they could help spread awareness about your brand on Instagram.

Get creative with hashtags: Hashtags are one of the most important parts of Instagram marketing. They help people find new posts related to their interests, which means more views for everyone involved!

Step #3: Add a song/album (optional)

You can add a song or even an entire playlist if you have one! Just add a photo and a link to where you got them from. If you don’t have any images, that’s okay!

You can still write a great post about your favorite artists/albums/songs. Submit your post. When you’re done writing, click publish and then submit.

 The next page will ask questions about what type of content is appropriate for Music & Movies (pick ‘Music’ as most movies are tagged with ‘Movies’). Then enter your email address and click submit again.

Step #4: Pick an audience

Determine who you want to hear your music. The audience is critical because if no one hears it,  If you’re targeting teens, Facebook will be less effective than if you were targeting 35-45-year-olds. 

Facebook tends to be more user-generated and content-oriented. In contrast, Instagram tends to be fashion-focused (which can also appeal to teens).

Once again: know who your audience is going in and have a plan on how best to reach them! Make sure they are listening: You need to make sure that they are listening, or else you’ll just be wasting money.

When planning an ad campaign, it’s essential to focus on your target market and their buying habits and interests. 

For example, if I was selling luxury watches, but my target market was 16-year-old girls. There would be no point in advertising my product because 16-year-old girls aren’t likely to buy luxury watches!

So research what kind of people are likely to buy from you before spending any money advertising your product or service. The more targeted you can get with your ads, the better chance of success you will have.

Step #5: Start advertising

Building a following is crucial. The easiest way to do that is by buying ads from Instagram directly, which is what most people do in their early days.

You’ll have a lot of options here, depending on how many followers you already have: Do you want to target all Instagram users or just people who like specific hashtags or follow certain accounts;

How much do you want to spend each day/week/month; There’s an option with every combination of frequency and targeting.

Choose broadly targeted active and relevant hashtags to get started quickly (and cheaply). It helps if they’re outside of your industry so you can reach new potential customers.

If you know exactly who your customer is and where she hangs out online, then go ahead and pick more specific hashtags.

Just be sure to track those results separately from any broader campaigns so you can tell whether one approach works better than another.


By now, you’ve probably realized that there is no silver bullet to advertising. There is no one right way, but there are many wrong ways.

There is some art and some science behind advertising more than most business owners realize, but that doesn’t mean you can’t hit home runs with content-marketing campaigns that are scalable and profitable.

It takes a good amount of knowledge, skill, effort, and determination. Still, it doesn’t forget you’re in an industry where success seems like a rarity. Most small businesses fail within 18 months (or less), so give yourself ample time before throwing in the towel.

The internet has opened up an entirely new universe of opportunity, so get in there! Set out to make something big happen.